Sunday, January 13, 2008

Low cost car = Low cost writing. The Tata Nano web site.

Never mind the high profile launch and a worldwide audience. Here's what we have on http://www.tatanano.com/tatamotors as of Sunday night PST:

'Check out Chairman's Desk and News to read latest interview with Ratan Tata on Tata Nano'
' Shall we inform you when Tata Nano is available at our dealership for Demo & Test Drive.'
'We shall inform you when the Tata Nano is launched on following contact details.'

And this gem on the Contact Us form page:
'Tatamotors People's Car Admin (what does this mean anyway?)

Please send us your query with correct email address. And we will get back to you. '

Several other examples.

So they've certainly kept costs low on the content writing, along with the manufacturing. It's all together. =)

--
And speaking of poor content, I was just sent this classic goof. Why bother with originality when you can copy?

'The Delhi Police site has been lifted from the Singapore civil defence force or SCDF site, word for word, including graphics and pictures.

And if you are exposed to radioactive radiation, cover your nose and mouth - wait to be decontaminated by SCDF personnel.

''With the increasing number of bombing incidents around the world. No country including Singapore can take safety for granted.''

And just in case there's a biological attack and you get anthrax, there's no need to panic.
The website says: In Singapore, the SCDF, Police, Ministry of Health and Singapore Post have taken precautionary measures to deal with this threat. '





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