Starbucks did what?

I came across this today - something I'd written for the Tripod Insider soon after graduating from Syracuse. A note from a magical era in Billsville . In 1999, I was a rookie marketeer that was assigned to this newsletter.

Anyways, I digress - the reason I mentioned that was: 1999 for me was the year of Starbucks. The first year I could afford their wares on my own dime. Soon, I went ev'ry week past a store - honest - to the nearest Dunkin' Donuts.

That was the time Starbucks was opening a store a day, two stores a day. Barnes & Noble stores and Starbucks in them. They opened Starbucks stores within Starbucks stores.

And now I hear this - they're cutting staff - Starbucks is? What, they aren't selling that many overpriced double espresso soy lattes (I'm sure I heard this order)?

And look what they're doing today - Tuesday .They're shutting down all their 7100 U.S. stores for three hours of 'employee training'.

The coffee chain said the in-store training program which will begin at 5:30 p.m. local time, would foster enthusiasm in its 135,000 U.S. employees and improve the quality of drinks made by Starbucks baristas.

"We believe that this is a bold demonstration of our commitment to our core and a reaffirmation of our coffee leadership," said chief executive Howard Schultz in a statement.

It came to this and some publicity. Can the milling coffee throngs wait while their leadership hunkers down for three whole hours?

Dunkin' Donuts - "to ensure that no coffee lover is denied a delicious espresso-based beverage" - announced that it will offer small lattes, cappuccinos or espresso drinks for a promotional price of 99 cents on Tuesday from 1 p.m. to 10 p.m.

Way to go, Dunkin' Donuts . They didn't need to do this, actually. I (and many others) would stop by anyway.