Thursday, February 18, 2010

Leno and Letterman together - last week's Superbowl ad

A little late getting around to writing about it, but -
This was fantastic; this was a great promotional coup for CBS! It was good for everyone. I think Leno benefited greatly from this - good job he agreed to show up with Dave.



Coming right after all the mud last month with NBC's Conan O'Brien fiasco, and the history between Letterman and Leno,  these fifteen seconds were an amazing surprise.

Talk about audacity. All we needed was an appearance by CoCo, but that would have been looking for too much. =)

2 comments:

Matt said...

Yes, so soon after all the animosity last month. Wonder what the conversations leading to this deal were like!!

Mathew Decker said...

Coup?! Sure it was... there are people in Japan and S.America that are all agog about this. And this was spread on the internet, not sure if the ads aired live during the telecast outside the US.